Smart Packaging Delivers New Consumer Experiences- Let's Catch Up #23
Biopak acquires Huskee reusable cups, Polestar concept car, Dyson ventures into headphones, Butter created from thin air, Pet food made from insects, cheeky Deadpool xbox controller
Last week I talked about Smart packaging in one of my sessions on innovation in packaging at Melbourne University as part of Masters of Food Packaging Innovation course by the Australian Institute of Packaging.
So this week headlining is SMART packaging with an example of how easy it can be for a business to integrate smart packaging to improve their packaging experience.
Tetra-pak’s Connected Packaging
PACKAGING
Credit Tetra-Pak
Smart packaging is a great way to improve your consumer experience or even understand distribution and recycling of your product and packaging. This simple smart packaging solution from Tetra Pak who collaborated with Appetite Creative uses a QR code on pack to open a quiz that uses answers to create personalised recipes that can be made with the drink. This improves consumer engagement and loyalty as the QR code can be built to include promotions, competitions, product information, product sourcing information, anti-counterfeiting and a lot more information than can be captured on a physical label.
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Biopak Continues Sustainability Promise with Huskee Cups
SUSTAINABILITY
Credit Huskee
Founded in 2017, Huskee provides circular solutions that use waste and recycled materials to eliminate single use products. Biopak is one of Australia’s leading sustainable packaging solutions suppliers, providing packaging to leading business, events and services nationwide. They are now expanding their capability in the services industries with an acquisition of Huskee cups. The cups are made from organic waste and recycled materials and can be used as circular service to remove single use packaging.
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Dyson OnTrac is Their Flagship Venture Into Headphones
PRODUCT DESIGN
Dyson, the innovator behind turbine vacuums, bladeless fan technology and air purification has now ventured into the audio industry with their OnTrac headphones. Leading with personalisation options, OnTrac is a premium headphone offering with features boasting best in class Active Noise Cancellation that uses eight microphones to sample external noise 384,000 times per second. Asides from the dazzling technology on display, Dyson promises premium comfort, sound quality and a unique headphone that can be tailored to the individual, setting itself apart from competitors in the space.
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Polestar Concept Car, Introducing the BST
AUTOMOTIVE
Credit Polestar
Polestar are honing their performance automotive credentials with the concept BST being unveiled to acclaim in design. The EV manufacturer displays an improved driving experience that they describe as ‘beefy’ to make this more than just a luxury EV but to make this an EV for people that love the driving feeling. Incorporation of racing performance componentry and a focus on sporty aerodynamics has elevated the BST beyond the Polestar 1-4 range that is focused on everyday comfort.
Delicious Butter Conjured from Thin Air
FOOD
Credit Savor
A food start-up out of USA called Savor has created a butter made from carbon dioxide and water. This incredible technology has the food staple uses a process that creates fat mimicking the taste and texture of real butter. Beyond just a great tasting product, the technology can be used to reduce the strain on traditional production of butter which can significantly reduce carbon footprints and conserve farmland and water resources.
Savor Website
Pet Food Made with Insects
FOOD
Credit Billy+Margot
Innovation is everywhere, including pet food. This product from Billy+Margot contains an alternative protein source from soldier flies. This solution removes traditional allergy concerns associated with traditional protein sources and grains used in pet food. As well as the benefit to your canine friend, the insect protein is also considered more sustainable due to reduced food, water and environmental impact than other protein sources.
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Feast For The… Deadpool Eyes
